Artificial intelligence (AI) tools are dramatically transforming the way we work. As AI applications get more sophisticated, the results they generate are better, more compelling, and more accurate. Such tools can be incredibly useful to those looking for inspiration and innovation. They are a great way to inspire your creativity and generate designs.

How AI Works for Design

Artificial intelligence includes machine learning technologies, which are applications where the algorithms evolve and improve over time. As AI applications are exposed to more data and feedback, the programs can deliver better, more effective solutions.

AI also includes deep learning, a field where algorithms are designed to mimic the complexity of the brain by building artificial neural networks. It uses a multilayered approach to dissect and use data to gain deeper insights and deliver more complex solutions.

Other AI applications include virtual reality, augmented reality, and mixed realities.

AI design tools will not be replacing graphic designers and other creative roles anytime soon. However, they can create solutions quickly and, over time, more accurately or representative of the ideas and instructions provided.

In some cases, website designers and other artists may be able to use AI-generated products directly. In other cases, AI solutions can act as a source of inspiration to drive ideas.

AI tools can provide explanations and reasons for why a suggested solution varies from the norm. By providing more alternatives, AI is opening up the world of possibilities for those that rely on content – especially visual and written – to complete projects such as websites, logos, copy, color schemes, and messaging.

AI’s impact on the design industry will be profound. Image generation will become better and faster, image cleanup will be easier, from photo editing to background removal, and more people will be able to create their creative elements.

Online Tools Already Empowering Design Work

There has been a boom lately in the development of AI-powered design tools. Many of these online solutions are free (for now) and can be used by artists and other creatives to help in the creative process. Here is a closer look at some of the options available and how they work.

Art Generators

AI-generated art tools are widely available on the web. Like other AI technologies, they provide rights-free access to computer-generated content. As a supplemental tool for inspiration, problem-solving, and ideation, these art generators provide ever-improving algorithms. Using the tools lets users experiment and see what the technologies can produce, choosing whether to use them, enhance them or change the parameters and start again.

Painters, illustrators, and graphic designers can use art generators to help them get the creative juices going. Others can license the creations to sell as NFTs or other products.

Take Hotpot.ai, for example. You can use their art generator tool to create images, paintings illustrations, and other graphic renderings. The tool is free to use and uses a text-to-image interface.

Users enter a few descriptive words in and the tool starts working. There is a basic free version that creates a downloadable png of the creation in just a few minutes. There’s also the option of buying credits that allow you to license the images rendered. A premium version allows for faster creation, larger and custom sizes,, and commercial use of the products.

Hotpot has a wide range of available tools, including a background remover, picture restorer, copywriting, songwriting, social media graphics, and gaming tools.

Sentence or Text Generators

Are you struggling to find the right way to express an idea or concept? A copy generator can help express ideas by suggesting words, phrases, sentences, or more extensive pieces of writing.

Copy.ai enables writers, agency professionals, product managers, and others to use their copywriting generators to create a vast array of content types, including blogs, case studies, emails, paid ads, social media posts, and website copy.

In seconds, you can have crisp, easy-to-read, well-constructed content for use in various applications. It can be used to generate large, complex copies or rewrite stubborn paragraphs. A Pro version unlocks more features.

Logo Generators

If you need a new or revised logo for your business or organization, there are multiple tools available that with just a small amount of input on your part can generate options.

These tools are intuitive and easy to manage, with no design expertise required.

Take Tailor Brands, for example. This is an online platform that helps you launch a business, establish your brand identity, and create your branding elements. You can use its logo generator freely to create logos and build a brand that can be used in multiple applications. 

After entering a few details such as your business name and answering a couple of questions, the tool generates multiple logo options within seconds. You can then make some tweaks to customize the suggestions.

While logo tools usually require a purchase, many free elements can serve as an inspiration and help your design process, and can also be manipulated by a designer later on.

Other Tools

Here is a brief look at some other types of AI design functions:

  • Fontjoy.com bills itself as a font pairing tool. It helps you generate pairs of fonts that work well in tandem, solving a classic design problem. All too often, designers need to find the right combination of fonts that complement each other and serve the right functional purpose on the page or screen. For each font you choose, you can see a listing of all fonts from most to least similar and use a slider to change the degree of contrast for the selection, from “high contrast” to “very similar.” The screen displays the two fonts as header and subheader and allows you to change selections to experiment
  • Khroma.co lets you create a personalized color generator algorithm that can be used to help you choose color combinations you like for projects. You start by selecting 50 colors you like (the site recommends selecting a variety of values, saturations, and hues). It uses those colors as a baseline that develops and trains an algorithm that provides you with options of color matches, along with the hexadecimal and RGB codes and
  • The name says it all with ThisPersonDoesNotExist.com. The site shows a hyper-realistic, large image of a headshot of a “person” that’s been passed as a real person. The technology, called GAN (generative adversarial networks), allows users to copy the images for use as stock photos in various ways. If you refresh the page, a new image appears. The site also has links to similar pages for GAN-generated art, cats, chemicals, and horses.


As AI tools become more sophisticated, so too will the applications. The whole intent of artificial intelligence is that the algorithms learn and improve as they create more products and are fed more information from users.

For designers, these tools can help when the mind is stuck or needs inspiration to move forward. They are powerful solutions to add to the arsenal of any creative professional looking to broaden perspectives, leverage technologies, and be inspired.

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